Communicating Saving Sight’s Impact

At Saving Sight, our Communications team is responsible for internal and external communications, sharing donor family and recipient stories, branding, marketing, and connecting with our Lions Club volunteers. Our job is to tell the story of our mission to connect and encourage stakeholders to join us in changing lives by saving sight.

Our team encourages recipients and donor families to share their stories with us and in turn, we share those stories through multiple channels. When a story is shared with us, we share it on our social media platforms, on our website, and during our mission moments internally. These mission-centered stories really help put into perspective our mission which is to change lives by saving sight. The stories shared with us not only remind us here at Saving Sight why we do this work and why donation is so important, but it also helps spread the word about donation. 

Another area that the Communications team is responsible for is overseeing correspondence between donor families and recipients. Many recipients and donor families are interested in communication opportunities, so we offer the opportunity to correspond anonymously between donor families and recipients. When Saving Sight receives a letter, we send it on to the appropriate party and allow them to correspond back and forth.

We also support donor designation by recruiting volunteers to help us at events that spread awareness for organ, eye, and tissue donation. By sending volunteer cards out in our weekly and monthly letters we hear back from people impacted by the work we do at Saving Sight. For example, we recently had a volunteer speaker at the Missouri State Capital for Donor Family Recognition Day and we are currently recruiting volunteers for future events. 

With the help and support of Lions Clubs and our Lions board members, we can help communicate about the work we do with various stakeholders. We can connect donor families and recipients to help the healing process, share stories with our staff and on our social media and recruit volunteers to help with donor designation. Thank you for all the work you do in helping us change lives by saving sight.