At Saving Sight, the Business Development Department is responsible for driving growth and creating new business opportunities for the organization. With its focus on both existing and new customers, the department plays a vital role in expanding the organization’s reach and impact in the field of cornea donation and transplantation. The department’s responsibilities include building and maintaining strong relationships with surgeons and stakeholders, identifying growth potential with existing customers, and recruiting new surgeons. By prioritizing both the acquisition and retention of surgeons, the team ensures a steady stream of business and works towards Saving Sight’s mission of changing lives by saving sight.
The Business Development Department consists of three members: Patrick Gore, Lynn Forest-Smith, and Kevin Wright. They work collaboratively to develop working relationships with surgeons, analyze business opportunities, conduct market research, and provide training and education to physicians, technicians, and support staff. In addition, they actively engage with university programs to foster strong relationships and participate in industry conferences to stay updated on innovation and best practices.
The team spends time visiting physicians, attending meetings, and conducting research to ensure they are well-prepared for discussions with doctors. Education is also a significant aspect of their work, as they stay informed about advancements in ophthalmology to better support their physician partners. The work of the Business Development Department is crucial to the success of Saving Sight. By serving as effective liaisons between the organization and its external stakeholders, they ensure collaboration and build lasting relationships with surgeons. Their role requires innovation and adaptability to stay relevant and competitive in a constantly changing market
Looking ahead, the department is excited about upcoming projects and events that aim to meet customer needs and further the organization’s mission. One notable project is the development of a Continuing Education (CE) program for nurses and surgery center staff. This online program will provide CE credits and simplify the process for staff to fulfill their educational requirements, elevating Saving Sight to new heights in eye banking.
Overall, the Business Development Department plays a vital role in driving growth and creating opportunities for both Saving Sight and Vital Tears. Through their dedicated efforts, they establish and nurture relationships with surgeons, identify new business avenues, and ensure the organization remains competitive and impactful in the field of cornea donation and transplantation.